Sponsor & Advertise with Flourish | Calligraphy Audience

Flourish · Sponsorship & AdvertisingPut your brand in the hands
of people who buy ink in bulk.

Flourish is the home of a fast-growing calligraphy community: the Flourish Festival of Letters & Art in Calgary, the Calligraphy Chronicles digital magazine and podcast, Calligraphy Classes, The Calligraphy Summit, Calligraphy Compass and One Million Calligraphers. Sponsors reach our 10,000-person mailing list all year, and about 270 attendees at Flourish 2027 in Calgary, October 13–17. Sponsorships start at $750 and festival vendor tables at $300.

~270Attendees expected in 2027
10,000On our mailing list
2 hr 16Average time readers spend with each issue
Year-roundMagazine, podcast, classes, summits
Why Flourish

Not a logo on a banner.
A year in front of your best customers.

Our people don’t browse. They buy. Nibs, ink in bulk, paper, gold leaf, the good pencil sharpener. And they’re loyal to the brands that show up for them.

Four days, hands on

Your product in the hands of about 270 calligraphers who are actively learning, comparing and stocking up.

Twelve months of reach

Our 10,000-person mailing list, the digital magazine, the weekly podcast, online classes and three free online summits keep your name in front of them long after October.

Readers who actually read

Calligraphy Chronicles readers spend an average of 2 hours and 16 minutes with each digital issue. That’s not a scroll. That’s a relationship.

Signature moments

Own one moment.
Be the thing they talk about.

Each moment has one sponsor. Patrons choose one as part of their package; the rest are open to anyone, first come, first served.

MomentPriceWhat you get
Gala Dinner$4,000Saturday night, the most photographed evening of the festival. Your name on the invitations, the tables and the toast. Includes a half-page ad in Calligraphy Chronicles, a gift bag insert and 5 social media posts.Claim
Welcome Dinner$3,000The first night everyone meets. You’re the first name they hear. Includes a half-page ad in Calligraphy Chronicles, a gift bag insert and 4 social media posts.Claim
Wednesday Masterclass$2,500Your product, our faculty. A hands-on session built around what you make. Includes 4 social media posts.Claim
Lettering Lounge$2,500Four nights of late-night lettering until 11 pm, with your products on every table. Includes 4 social media posts.Claim
Friday Cocktails$1,500Raise a glass on us. Well, on you. Includes 3 social media posts.Claim
Banff Coach$1,500A whole busload of calligraphers, a whole day in the Rockies, and your name on the ride. Includes 3 social media posts.Claim
Bottle & Box Painting$1,500Friday night, paint in hand. Perfect for a paint, ink or surface brand: your product is what everyone paints with, and takes home. Includes 3 social media posts.Claim
Origami Session$1,000Thursday night folding, on your paper. A natural fit for paper makers and stationery brands. Includes 2 social media posts.Claim
Lanyards & name badges$1,000Around every neck for four days. In every single photo. Includes 2 social media posts.Claim
Sunday Coffee & Cookies$750The grand finale Show & Tell. Sweet, literally. Includes 2 social media posts.Claim

See detailsGift bag insert only: your sample, swatch or full-size goodie in every attendee’s bag, plus 1 social media post. The price depends on what you’re putting in. Generous goodies may mean no fee at all, so book a quick call and we’ll work it out together.

Vendor tables · 15 spots

Fifteen tables.
One room full of buyers.

The Experience Hall is where attendees go between workshops to shop, try, and talk supplies. There are only 15 tables, so every vendor gets real foot traffic.

Best spot

Premium Table

$650
4 available

Front and centre, by the entrance and the coffee.

  • Premium spot in the Experience Hall, Thursday to Sunday
  • Listing on the festival site and in Calligraphy Compass
  • 2 social media posts
  • Gift bag insert
Book a Premium table

Standard Table

$300
11 available

The classic: a table full of people who came to shop.

  • Table in the Experience Hall, Thursday to Sunday
  • Listing on the festival site and in Calligraphy Compass
  • 1 social media post
Book a Standard table

Add-ons: gift bag insert $150 (or its value in product) · half-page ad in a digital issue of Calligraphy Chronicles $250. Book by January 31, 2027 and your gift bag insert is free.

How it works

Three steps.
No forty-page contract.

Pick your package

Click the button, or book a quick call with Jill to talk it through.

Get a one-page agreement

Clear deliverables, dates and price. Sign, pay 50%, and your spot is held.

We do the work

We collect your logo and ad files and handle placement. You show up and sell.

Thank you, 2026

In very good company.

Flourish 2026 was made possible by brands our attendees already love, including:

JacquardPilot PenUppercase MagazineKensington Art Supply
Good questions

Sponsor & vendor questions, answered.

How many people attend Flourish?

We expect about 270 attendees at Flourish 2027 in Calgary, October 13–17. Sponsors also reach our 10,000-person mailing list and Calligraphy Chronicles readers year-round, through the digital magazine, podcast, online classes and three free online summits (January, May and September).

What does category exclusive mean?

Signature Partners and Patrons each choose one specific category, such as parallel pens rather than all pens, and we agree the wording before you sign. The Signature Partner is the only sponsor in that category at any level: if your category is parallel pens, no other parallel pen brand sponsors Flourish 2027, though other pen brands can. Patrons get category priority: no other Patron in that category, and we come to you first before accepting any other sponsor in it. Exclusivity covers sponsorship only, not vendor tables or the supplies faculty choose to teach with.

How many vendor tables are there?

Fifteen: four Premium tables at $650, by the entrance and the coffee, and eleven Standard tables at $300. All run Thursday to Sunday in the Experience Hall.

How much does it cost to sponsor Flourish?

Sponsor packages run from $750 (Friend of Flourish) to $10,000 (Signature Partner), with signature moments from $750 to $4,000. Gift bag inserts are priced by what you’re putting in, and can be free. All prices are in CAD.

Can I sponsor with product instead of cash?

Yes. Product can cover up to half of any sponsor package, counted at retail value. That includes what you put in the gift bags, product for workshops and supplies for the Lettering Lounge.

Do sponsors get a vendor table?

Yes. Signature Partners get a Premium table, and Patrons and Supporters each get a standard table, all in the Experience Hall from Thursday to Sunday.

Is there a payment plan?

Yes. Pay 50% to hold your package or table, and the rest by August 1, 2027.

Is there a deadline?

Packages are first come, first served. Sign by January 31, 2027 for the early bonus. Sponsors get an extra full-page magazine ad plus bonus podcast mentions (6 for Signature, 4 for Patrons, 2 for Supporters) and 2027 pricing for 2028. Vendors get a free gift bag insert.

Where is Flourish 2027 held?

In Calgary, Alberta. We’re confirming the 2027 venue now; sponsors and vendors hear first.

Let’s make 2027
your best October, too.

Book a 15-minute call, or tell us which package or moment you want, and we’ll send a one-page agreement the same week.

Book a call with Jill

Vendors: book a table or ask us a question first · [email protected] · 403-815-8484

The Flourish family

One sponsorship.
Seven ways in.

Every Flourish property speaks to the same people: serious calligraphers and lettering artists who buy, teach and create. Sponsor once and your brand travels with them.

Flourish Festival of Letters & Art

Canada’s calligraphy and lettering festival, every October in Calgary.

Calligraphy Chronicles

The digital magazine (six issues a year) and weekly podcast for calligraphy as fine art.

Calligraphy Classes

Live online classes with working calligraphers, all year.

The Calligraphy Summit

Free online summits that bring the community together every January, May and September.

Calligraphy Compass

The directory of all things calligraphy: teachers, suppliers, guilds and events.

One Million Calligraphers

A global movement to get a million more people lettering.

Flourish Emerging Artists & Calligraphers Society

Our nonprofit supporting the next generation of calligraphers.

Flourish Creative Group · Calgary, Alberta · [email protected] · 403-815-8484